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Why Christian Retail Book Market Self-Help Books Get Attention of Wal-Mart, Target, & Grocery Stores

Christian retail is a hot market. Mainstream stores such as Wal-Mart, Target, and even grocery stores throughout the nation are profiting from the sale of Christian books, music, and DVDs.

http://www.PaulFDavis.com – author of God vs. Religion


Wal-Mart, the world’s largest retailer, brings in annual sales from Christian merchandise in excess of $1 billion annually. It shouldn’t come as a surprise from both a business and values based perspective. Wal-Mart’s founder Sam Walton always wanted to reflect the values of his customers and uphold morality to support their local community.

With Wal-Mart, Target, and grocery stores such as Publix in the south selling Christian books and merchandise, consumers have more options. That means the some 8,000 small Christian retailers scattered across the U.S. can no longer charge obscene retail prices for wholesome God fearing merchandise. This is good for consumers. Furthermore where the big retailers like Wal-Mart and Target fail to have product depth, smaller retailers can provide additional attention to Christian customers seeking enriching spiritual materials and music.

Why are Christian self-help books and music flourishing across the country and getting the attention of major retailers?

1. People are spiritually hungry and not being sufficiently fed on Sundays at church.

Most people physically eat three meals a day. How then spiritually can we be expected to live on one small snack a week spiritually? Many churches don’t allow for very long sermons any more. Pastors are afraid people will leave and therefore have shortened their messages. Many in the pulpit are trying to be entertaining and thereby have minimized their ability to equip and empower God’s people.

Those who are spiritually hungry are therefore running to Christian bookstores to obtain edifying and enriching materials to empower them to serve God. Beyond churchgoers are those spiritually desirous of a relationship with God who never attend church. They too are seeking stimulating spiritual material to awaken and feed their spirit.

2. As the world gets increasingly troublesome and America becomes all the more engrossed in a global war on terror, people are fearing for their lives.

As life becomes more precious and sacred once again, people are awakening to their mortality and becoming spiritual. People want to know about the end-times, the end of the age, how they ought to live, and want to be adequately prepared for major global occurences lest they be caught unaware.

3. Marriages and families are falling apart like never before.

As marriages and the family structure is disintegrating due to increased immorality throughout the land, many are running back to the Bible and its ageless truths. When your life, marriage, and family begins falling apart you will humble yourself and seek help. Many are doing so through self-help Christian books with timeless truths.

4. Parents are having a difficult time rearing their children in a secularized culture that is trying to swallow them up.

MTV, hip-hop music, dance clubs, ghetto dress codes, and foul talking youth are frightening parents. Many are seeking guidance from spiritual authors who address issues they face on a daily basis. Tough talk is needed and when Pastors shun their responsibility, mature parents run to bookshelves seeking answers and guidance.

The Christian retail industry is estimated to be a $3 billion business annually, according to the Christian Booksellers Association. Beyond Bibles and books, retailers are doing very well selling Christian apparel, music, videos, gifts, artwork, software and a variety of children’s products.

Christians want to follow the great commandment given by Jesus to love their neighbor and seek to begin by showing them the way to salvation through Christ. Creating a culture of our own, Christians and retailers are successfully impacting the world and awaking the lost to the reality of the risen Christ. Nothing is more satisfying than to see people excited about the love of God and newness of life in Christ.

Invite worldwide minister Paul F Davis and author to speak in your city!RevivingNations@yahoo.com (or) gmail.com

If you liked what you read, check out Paul’s books: http://paulfdavis.com/booksvideos.htm

Paul is the author of several books including Update Your Identity; Waves of God; Supernatural Fire; God vs. Religion; United States of Arrogance; Poems that Propel the Planet; Breakthrough for a Broken Heart; Adultery 101; Are You Ready for True Love?; Stop Lusting & Start Living; and many more!

Paul’s new book “Update Your Identity” clarifies quotes from Jesus used in Eckhart Tolle’s and Oprah’s highly promoted ‘New Earth”. Paul seeks a publisher and distributor for this 200 page book to alleviate confusion in the body of Christ and point people down the narrow path that enters into life.

Paul Davis is a highly sought after worldwide minister who moves in the miraculous to touch and transform humanity.

Paul has a unique ability to hear the voice of God, naturally bring forth the supernatural in a playful and heartfelt fashion, unlock and simply explain divine mysteries, impart life changing revelation, and usher in powerful manifestation bringing heaven to earth.




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Christian Retail – World Changing Leadership with Paul F. Davis

Paul F. Davis is a world-changing leadership & diversity speaker who has touched over 50 countries transcending denominational barriers & empowering people to live their dreams! A prolific Christian author of 14 books, Paul’s books teach & transform.




Paul F. Davis is a world-changing leadership & diversity speaker who has touched over 50 countries & 6 continents building bridges cross-culturally and empowering people throughout the earth to live their dreams!


Paul is the author of 14 books. Paul has appeared on numerous internationally broadcast radio shows from Oprah & Friends to Fox News Radio to talk about conflict resolution, peacemaking, foreign policy, and diplomacy. Playboy Radio’s Afternoon Advice host Tiffany Granath calls Paul an “awesome” relational coach and recommends his books on love, dating, and sexuality.


Academically outstanding Davis was trained in transformative mediation & conflict resolution (Hofstra Law School); strategic negotiations (Harvard Business School & U. of Washington); advanced interrogation (Reid & Associates founders of the polygraph); and NLP & Life Coaching (NLP & Coaching Institute of California).


Paul humorously and elegantly transforms individuals and organizations.


Paul’s organization Dream-Maker Inc. builds dreams, transcends limitations, & reconciles nations.


Paul worked at Ground Zero in NYC during 9/11; helped rebuild a home at the tsunami epicenter; comforted victims of genocide in Rwanda; spoke to leaders in East Timor during the war; inspired students & monks in Myanmar; promoted peace & reconciliation in Pakistan; and has been so deep into the bush of rural Africa where villagers had never before seen a white man.


Paul empowers people to love passionately and live fearlessly.





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Islam and Muslim Protests in London, UK, and Europe – Impotence, Intolerance, and Violence

I received an email this morning picturing Muslims protesting on the streets of London, England with anger in their hearts, hatred in their mouths, and slogans of violence on signs in their hands. Is this the heart of God? I think not.
Among the disheartening images I saw, the unforgettable words on the signs read:
“Europe you will pay. Demolition is on its way.”
“Europe you will pay. Your extermination is on its way.”
“Butch those who mock Islam.”
“Europe is the cancer. Islam is the answer.”
“Islam will dominate the world.”
“Europe take some lessons from 9/11.”
“Europe you will pay. Your 9/11 is on its way.”
“Be prepared for the real holocaust.”
“Massacre those who insult Islam.”
“Exterminate those who insult Islam.”
“Behead those who insult Islam.”
“Slay those who insult Islam.”
They who seek to defend their religion with violence prove to the world that God is not in it. Cannot God defend Himself without human help? I think so. Yet when God is not in a man-made religion, religious followers must arise to kill, compel, and constrain people to obey its rigid and frigid tenets.  
God is love and will defend the glory of His Name! 
Have you forgotten “Thou shalt not take the Lord’s name in vain; for the Lord will not hold him guiltless” (Exodus 20:7).  Muslims, Americans, Christians, and anyone who advocates killing in God’s name does not know the Lord (John 16:1-3). God Himself will uphold the honor of His name and judge those who advocate killing in His holy Name. God is a life giver, not a killer.
Jesus did not come to destroy lives, but to save lives (John 3:17).
They who kill innocent blood, there blood will be shed (Genesis 9:6).
What we tolerate will dominate. If the British permit this type of behavior on their streets, it will persist until they become fed up and swiftly deal with these evildoers.  Until the British awake to the backsliddeness of their hearts and destitute spiritual condition, Islamic fundamentalism and protests such as this on their streets must continue to intensify to get their attention. Spiritual battles require spiritual wisdom, power, love, and discipline to win (see 2 Corinthians 10:3-6).
The British must awake, arise, and boldly confront evil lest they be overtaken by it!
As for your remarks about political candidates, the hope of America and the world is not in elections but in Jesus Christ and His church.  Political candidates only serve to reveal the spiritual state of the people who elect them. 

Paul F Davis – Revivalist, Worldwide Minister, and Author of several books including God vs. Religion

Paul F Davis is a worldwide minister who moves in the miraculous to touch and transform humanity.

Paul has a unique ability to hear the voice of God, naturally bring forth the supernatural in a playful and heartfelt fashion, unlock and simply explain divine mysteries, impart life changing revelation, and usher in powerful manifestation bringing heaven to earth.


Paul is the author of several books including Waves of God; Supernatural Fire; God vs. Religion; United States of Arrogance; Poems that Propel the Planet; Breakthrough for a Broken Heart; Adultery 101; Are You Ready for True Love; Stop Lusting & Start Living; and many more!


Paul’s compassion for people & passion to travel has taken him to over 50 countries of the world where he has had a tremendous impact. Paul’s Dream-Maker Ministries builds dreams, transcends limitations, & reconciles nations.


Do we need to insult Islam? It seems they who claim to be Muslims are already doing a pretty good job.
Paul F Davis – author of God vs. Religion

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Xulon Press vs. Publishing Options – Beware of Christian Claims & Xulon Press Promises & Publicity

Don’t be duped by Xulon Press & Salem Communications Christian claims & empty promises.

Xulon Press sells an illusion of publicity & media accessibility that it can’t back up. Xulon Press & Salem Communications failed Paul F Davis author of 4 books.<br>



Xulon Press, a Christian book publisher, provides 10 reasons to choose a publisher on their website – helpful information indeed when considering any publisher. The publisher owned by Salem Communications gives authors some guidelines, but fails to fulfill many of their own promises to its authors.<br>

Author Paul F Davis published 4 books with Xulon Press and gives his opinion in this true & false assessment below.<br>

10 Guidelines to Measure a Publisher By<br>

EXPERIENCE: Xulon Press claims to have published more than 3,900 Christian books since 1999. Title by title, they say they are larger than any other Christian book publisher. That is highly questionable when you consider enormous Christian publishers like Zondervan, Thomas Nelson, and Creation House. I’d like to know how many of Xulon’s books sold more than 100 copies?<br>

AFFORDABLE: For as little as $999 you can get published! If you do your homework when it comes to print on demand (POD) publishing, authors can actually get published for a third of the cost Xulon offers. Therefore $999 is not all that affordable. As to Xulon’s assertion about no “hidden fees” that might be so, but certainly there are flawed promises about publicity and press releases that go unfulfilled. What authors expect and what authors get greatly differs. Xulon’s “proven, time-tested ways to distribute and market your book” are very weak and feeble. I have published 4 books with Xulon and none of their marketing and distribution efforts produced for me.<br>

REPUTATION: It’s important that you find a book publisher you can trust. Well that’s quite obvious. Yet just because someone claims to be Christian or a big Christian company does not make them to be trustworthy. Hitler also claimed to be Christian. Owned by Salem Communications, which Xulon Press claims to be one of the country’s largest faith-based publishing and communications organizations, it is interesting that Xulon Press could not produce in their publicity package for any of my 4 books a single radio interview.<br>



Yet they sold the illusion on their website that you could get on Oprah or Larry King if authors used their publicity package. Hogwash! Salem Communications and Xulon Press together claim to be connected to more than 100 Christian radio stations, a cornucopia of Christian magazines, and more than 40 million monthly online page-views representing the largest faith-based audience on the Internet. Ironically and curiously, I as an author with Xulon Press never received a single radio interview or magazine article from Salem Communications promoting my books Xulon Press published .<br>

I can assure you the quality of my books content is noteworthy as by reason of my own publicity and hard work I was able to get radio interviews across the country (without any of Xulon’s help – for such help never came, though was falsely promised) and even radio interviews with several outstanding syndicated radio show hosts including Playboy Radio for 45 minutes about my book Adultery 101.<br>

As for Xulon Press and Salem however, their promises about radio stations and multiple magazines are empty promises that never delivered. Authors therefore should not be falsely seduced by such because Xulon Press is just selling assumptions as they are in the business of selling books. Their publicity services are the worst I’ve ever paid for.<br>

QUALITY: Xulon Press does print high-quality hardcover and paperback editions on a trade-quality cream-white paper and a cover stock that is UV coated for a sleek look that adds durability and longevity to your books.<br>

SPEED: Xulon promises you’ll be a published author in less than 90 days; then we can print your book in less than 60 seconds. A word of caution however is unless you submit everything according to Xulon’s specifications, Xulon won’t budge when it comes to your back cover layout (that is without a fee). Xulon wants it’s authors to submit no more than 300 words for the back cover. I once wanted to change the picture on the back cover and they tried to charge me $75 to do so! Thankfully upon refusing they waived the fee, but it was a mini-battle that was less than pleasant.<br>

YOU KEEP YOUR RIGHTS: Xulon lets you keep 100% of the rights to your book. If another publisher comes along and wants to publish your book, you are free to cancel your agreement with them anytime. This agreeably is a good thing for authors, but I have yet to try to do it. When that time comes if anything changes, I shall modify this article.<br>

DISTRIBUTION: Xulon claims to work with book distributors and retailers worldwide. They say your book will be available to 25,000 bookstores and for sale on the world’s biggest Internet sites including Amazon.com, Target.com, Borders.com, BarnesandNoble.com, and many others. True! Xulon does get your book listed with the above websites, for which I commend them. That’s a good thing for authors. I sure would like to know who the “many others” are by name.<br>

100% ROYALTIES: We are the only publisher who gives you a 100% royalty rate on copies sold to bookstores. Unlike other publishers, who keep up to 75% of your royalty, we give it all back to you.<br>

That is a plus for authors however the royalty check I received only amounted to $64 from Xulon Press for my 4 books – which is reason for concern. I recently received a letter from another Xulon author who also has yet to receive her royalty check. A third Xulon author wrote me telling me they felt they were overcharged and currently disputing some matters.<br>

Considering many of the executives running Xulon Press were trained and used to work for Creation House Publishers, lets compare apples to oranges.  I published 2 books with Creation House and always get more timely and larger royalty payments from Creation House than I do from Xulon with whom I published 4 books. You would think my royalty payments from Xulon would be larger, but it’s the reverse as my royalty checks from Creation House have been three figures versus Xulon’s two.<br>

HUGE WHOLESALE DISCOUNTS: Each time you purchase copies of your book we give you a HUGE wholesale discount of up to 70% off the retail price of your book. Up to….is always a clever way to say something from a sales perspective. Up to does not always mean you get it. “Up to” means at any given point in time you might randomly be able to. Certainly a 70% discount is good, but usually you have to buy a substantial quantity of books to apply for such a sizeable discount.<br>

I like this department at Xulon because their shipping department actually answers the phone. I suppose when a sale is involved this warrants immediate attention. <br>

PERSONAL ATTENTION: Xulon claims they are “here for you by telephone or e-mail whenever you need help or have a question.” My experience however has been that Xulon communicates best by email and is very good via correspondence. Via telephone I found rarely did they ever answer the telephone. That says a lot considering I published 4 books with them. POD publishing is such that other publishers like Publish America don’t ever answer their phones either and this is problematic for authors with questions needing to be answered. So at least Xulon is good about answering emails, which I found to be way better than trying to get through by phone.<br>

As a Xulon author I just want every author to get a fair shake and know the full details of the publishing agreement and with whom they are dealing. I can suggest some better publishing options for sure for the price and poor publicity offered by Xulon. Don’t buy the lie and swallow assumptions when publishing your prized book.<br>

If however you want a quick Christian publisher and aren’t worried about spending a little, go with Xulon and come to me for your publicity needs. <br>

Paul F Davis – author of “Supernatural Fire”; “Adultery 101”; “Are You Ready For True Love?”; and “Poems That Propel The Planet” all published with Xulon Press<br>



Paul F. Davis is a worldwide minister who has touched over 50 countries & 6 continents building bridges cross-culturally and empowering people throughout the earth to live their dreams!<br>

Paul is the author of 14 books. Thanks to his own genius and publicity, Paul has appeared on Oprah & Friends, Fox News Radio, and Playboy Radio among many other shows to promote his books.<br>

Paul builds dreams, transcends limitations, and reconciles nations.<br>



Contact Paul for a book consultation if you are a serious author willing to invest in your future. Knowledge is power, time is money and your life’s work is precious. Design a publicity package that will produce for your book and maximize your message.<br>

Paul’s primary passion is writing and international speaking, but will consider helping a few promisng authors with projects of interest who pay him well.<br>

Paul is the author of 14 books emowering people to love passionately & live fearlessly.<br>


RevivingNations@yahoo.com <br>

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