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Zoolon, Zulon, or Xulon Press – Spell it However You Want, Pay More, and Get Less

Publishing Confessions from a Xulon Press Author Who Encountered Conservative Hypocrisy

The ancient Greek word Xulon (zoo’ lon) is talking about revelation and I’ve got some profound revelations about Salem Communications publisher Xulon Press for you. Hear ye, hear ye all you authors because this is for you!

Writing a book is one thing, getting it published and enduring the many money-making schemes of publishers is another. I found publishing to be a very expensive and daunting task.

Xulon Press is a “Christian” publisher that published 4 books of my books. I had some major discrepancies in regard to promises unfulfilled in regard to their press releases. I published four books with Xulon Press within a year and encountered some problems, many related to their purported publicity packages – which essentially make or break a book’s success.

I recently received an email blast advert from Xulon Press and Townhall Press (“where your opinion counts”) promoting political candidate Fred Thompson’s new book Government at the Brink.

Xulon Press e-blasts are rare and apparently only given to very influential and powerful people who can sell more books and increase profit margins. I don’t recall getting any other promos for books besides Thompson’s, which of course reveals what a conservative owned publisher is capable of when it really wants to properly promote its authors books.

When I spoke to Xulon’s director of acquisitions and operations about receiving the same kind of E-blast for the 4 books I published and purchased publicity for with Xulon, I was told Fred Thompson’s book was a “special case”. In other words, though I published 4 books with Xulon, I wasn’t important and politics and profits are prioritized over fair treatment of all authors. Thompson, a political candidate with more visibility, is more financially promising and conservatively leaning. Hence Fred, unlike other Xulon authors, got the extra publicity push.

Founded by Christian author and publisher Tom Freiling, Xulon is now a part of Salem Communications Corporation. Salem claims to be the country’s leading Christian communications company with interests in radio, Internet, and magazine publishing. This does not mean you as an author with Xulon or Town Hall can rest, because my experience is Xulon’s connections and publicity never gives you as an author its best. If you’re not a big name or a conservative cash cow like Thompson, expect far less.

Tom Freiling founded Xulon Press and Town Hall Press with a group of Conservative entrepreneurs (perhaps that explains why the little author doesn’t get a fair chance).

Freiling’s political ideology is rather obvious in the books he has written: George W. Bush on God and Country, and Reagan’s God and Country. Incidentally last time I checked God never said he was a Republican or an American. Perhaps that explains the hypocrisy of American democracy and our present failed foreign policy.

Mr. Freiling claims to have published dozens of best-selling Conservative books, selling more than 2 million copies worldwide, and proudly mentions his appearances on CNN, C-Span, and many other television and radio programs. Being connected to Salem Communications has its benefits.

Why than can’t Mr. Freiling and Xulon Press produce the same publicity for me its author of 4 books? Possible reasons could be:

– I’m not conservative enough. Certainly my new book United States of Arrogance attests to that, though I am a registered Republican.

– It’s more fun to adequately publicize your own books when you run a publishing company than the authors paying for publicity.

– Getting paid for books published and publicity promised is more fun than actually producing the finished product.

– Maybe Xulon Press prefers selling the illusion to its authors of getting on Oprah and Larry King even though they have no intention of providing national publicity with PR Web the company it uses to do press releases.

Xulon purchased for my books the cheapest of the four tiers offered for press releases from PR Web (which does not offer nationwide exposure), but made me to believe I was getting a shot at national publicity to be discovered. It takes years to write a book. The 4 books I wrote and published with Xulon (those they lied about adequately publicizing) certainly left me feeling quite betrayed by the Christian and conservative publisher. I do believe punitive damages for the years of my life lost are in order. Before proceeding with that I think it is proper however to give Xulon a taste of what good publicity can accomplish so they never lie to future aspiring authors again. Unfortunately I continue to get emails from disgruntled Xulon authors who agree with me and have issue with various items pertinent to the publishing of their books.

Mr. Freiling claims Writer’s Digest magazine featured him as one of the world’s leading experts on self-publishing. What’s the problem than in generating adequate publicity for his authors?

Interestingly though Xulon Press has an Author Audio Blog page, I have never been asked to be interviewed by Mr. Freiling for any of my 4 books. Xulon Press and Town Hall Press like to sell the illusion of “strength in numbers” belonging to conservative and Christian groups. I have found however none of this really matters once you publish with Xulon because after they collect the cash from you, my experience has been the author is basically forgetten about and provided very poor publicity.

Perhaps the Christian Booksellers Association (CBA) and the Evangelical Christian Publishers Association (ECPA) should evaluate the publicity packages Xulon Press sells and reconsider how reputable the company really is or is not.

Paul F. Davis – worldwide minister who has touched 50 countries and author of 14 books

Xulon Press published 4 books Davis wrote: “Supernatural Fire”; “Poems That Propel The Planet”; “Are You Ready For True Love?”; and “Adultery 101”

The fiery minister says of Xulon, “I guess some people don’t see the light until they first feel the heat. Indeed they will feel the fire of the Holy Spirit in me as I have many bones to pick with Tom Freiling and Xulon Press. I shall be heard and will not be silent!”

http://www.PaulFDavis.com
RevivingNations@yahoo.com

Interestingly, I found two complaints about Xulon Press here below:

http://www.topix.com/com/salm/2007/11/zoolon-zulon-or-xulon-press-spell-it-however-you-want-pay-up-and-get-less

Apr 18, 2008

I have recently used Xulon and I’m overall disappointed. I found the language of services offered for the bestseller’s package was very misleading (bordering on dishonest). For instance, they presented the following when I purchased the more expensive package (a little over $1900 several months back), “We will promote your book at a host of other conferences and conventions, including the annual Book Expo America with Catalogs! You will have the opportunity to spotlight your book at each conference.” (exact quote). In the column where additional fees are stated, NONE are listed — there was only a checkmark indicating that this service is included. A reasonable person would buy this package believing their book would be represented at the convention… however, UNLESS you are willing to pay an ADDITIONAL $149, this is not true. Your book will only be represented in a catalog (and who knows where that will be, under the table??). In the end, it didn’t matter, because my concerns were not addressed in a timely enough manner to take advantage of the program — the rep curtly emailed me stating that all the spots “were taken.”

Other issues I encountered included: 1) not having my book posted on their online store until I called to complain about it not being there (over 1 mth after it was completed) 2) press release accompanied by an excel dump (with over 1,000 listings — many out of date, most just simply websites, but no email addresses) requiring that you notify organizations yourself. 3) Spacing format throughout my book was not consistant. 4) High author prices for book purchases…#100 copies of a 200 page book cost me approx 75% more than another very reputable POD.

They did however deliver a good cover and had the book put on several online bookstores — but stated to me that they only guarantee 4 websites: Amazon.com , Borders.com , Amazon.co.uk ( United Kingdom ), and Btol.com . I’m not certain how they will handle it if Amazon does disable the “BUY” button for POD’s in the future.

Tina – Houston, TX


Thursday Apr 24

My experience was nearly identical to Tina’s in many respects, additionally, it’s been nine months and the book still hasn’t been listed at either Spring Harbor or Ingram’s for retailers to have access. Has anyone considered a class action against Xulon? Their’s is not a Christian way to do business.

Diane – Sitka, AK

Paul F. Davis is a world-changing leadership & diversity speaker who has touched over 50 countries & 6 continents building bridges cross-culturally and empowering people throughout the earth to live their dreams!

Paul is the author of 14 books. Paul has appeared on numerous internationally broadcast radio shows from Oprah & Friends to Fox News Radio to talk about conflict resolution, peacemaking, foreign policy, and diplomacy. Playboy Radio host Tiffany Granath calls Paul an “awesome” relational coach and recommends his books on love, dating, and sexuality.

Academically outstanding Davis was trained in transformative mediation & conflict resolution (Hofstra Law School); strategic negotiations (Harvard Business School & U. of Washington); advanced interrogation (Reid & Associates founders of the polygraph); and NLP & Life Coaching (NLP & Coaching Institute of California).

Paul humorously and elegantly transforms individuals and organizations.

Paul’s organization Dream-Maker Inc. builds dreams, transcends limitations, & reconciles nations.

Paul worked at Ground Zero in NYC during 9/11; helped rebuild a home at the tsunami epicenter; comforted victims of genocide in Rwanda; spoke to leaders in East Timor during the war; inspired students & monks in Myanmar; promoted peace & reconciliation in Pakistan; and has been so deep into the bush of rural Africa where villagers had never before seen a white man.

Paul empowers people to love passionately and live fearlessly.

http://www.PaulFDavis.com

RevivingNations@yahoo.com

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What Do Google and Saddam Have in Common? What Can Google Learn from National Geographic?

Dr. Trita Parsi (President of National Iranian American Council) and Babak Talebi wrote on article on May 14, 2008 titled What Do Google and Saddam Have in Common? originally published in The Huffington Post worthy of our time and attention.

It seems Google has a funny way of doing business — one that involves muddying politics in the Middle East. In recent months, the organization has taken the unprecedented step to rename internationally recognized bodies of water. Google Earth has begun using the controversial term “Arabian Gulf” to the body of water traditionally and internationally identified as the “Persian Gulf.”

Much is in a name as a name reveals an intended purpose and ideological persuasion.

In the Middle East, nothing is just a name. The Hebrews name their children intentionally using names that carry meaning and invoke their desirable destiny for each child.  With more than 180,000 US troops in this unstable region, being oblivious to the politics of geographical renaming is dangerous.

Historically, the accuracy of the term Persian Gulf is undisputed. Several legal documents from the United Nations as well as the United States Board of Geographic Names confirm the legitimacy of the term, as do millennia of classical history. For example, the ancient Greeks called the Persian Gulf, “Sinus Persicus,” the Romans called it “Mare Persicum,” and the Arabs called it, “Bahr al-Farsia.”

The political campaign to change the name Persian Gulf to the “Arabian Gulf” began approximately 50 years ago, as part of a pan-Arab strategy aimed at diminishing the status of non-Arab influences in the Middle East, including that of Iran and Israel.

It is a term whose very purpose has been to create divisions in an already divided region. Egyptian President Gamal Abdel Nasser used it to rally the Arab masses against Israel and Iran. A decade later, Saddam Hussein used it to mobilize the Arabs in the war against Iran. Today, the term is frequently used by radicals and militants in the Middle East — again, with the aim to create divisions and fuel conflict.

Google now has the dubious distinction of joining Nasser and Saddam Hussein in this political campaign.

In February 2008, the National Iranian American Council (NIAC) sent a letter to Google’s CEO, Dr. Eric E. Schmidt, to explain the political background of the term and request that Google refrain from entering into the politics of geographical renaming and let the Persian Gulf remain the Persian Gulf.

More than three months later, Google has yet to formally respond to NIAC’s letter. In fact, the closest response NIAC has received is an ambiguous April 8 blog post on Google’s Public Policy Blog: “As the publishers of a geographic reference tool, we believe that Google should not choose sides in international geopolitical disputes. For this reason, we’ve chosen to implement a uniform policy of “Primary Local Usage.”
But what exactly is “Primary Local Usage”? And what is Google’ threshold of measurement?

Google defines its current policy of primary local usage as a combination of three separate markers (primacy, commonality, and locality) that they believe help Google avoid choosing “sides in international geopolitical disputes.”

According to a post on their public policy blog, the primacy marker means that out of each possible name only the most common name(s) for each body of water will be used. As for the commonality or the frequency of its use, a name must be widespread and not subject to arbitrary government renaming. Their final qualifier is the input of the neighboring nations that have a “stake” in the body of water; meaning that the deciding factor will be that neighboring nations all have input in potential names.

Although Google claims that this method allows for an “optimal combination of neutrality, objectivity, and legitimacy,” this unusual and uncharacteristically amorphous standard counteracts any “sensitivity” Google had hoped to convey.

In fact, it makes Google the very political tool it claims it seeks to avoid becoming.

In defense of its methods, Google has said that its safeguards will prevent a ruler from naming “the Pacific Ocean after her mother,” by requiring any potential name be commonly accepted by the general populace. Contrary to Google’s purported intentions, however, this policy actually opens the door for politically motivated geographical renaming.

By bypassing traditional academic sources, Google has turned itself into an enabler of those who would use name disputes to fuel conflict.

Had Google Earth existed in 1980 when Saddam Hussein first attempted to use the label “Arabian Gulf” as a way to rally support for invading Iran, it would have embraced the Iraqi dictator’s policy. By Google’s standards, Hussein’s arbitrary renaming would be (and is) a justifiable manipulation of geographical naming for political and divisive goals.

In fall 2004, the National Geographic Society (NGS) made a similar misstep by using the term Arabian Gulf for the Persian Gulf; but after a campaign led by the National Iranian American Council, the NGS recognized the folly of getting involved in the politics of geographical renaming and corrected their mistake in their 8th Edition maps.

Google could learn a thing or two from the NGS’s sensibility.

http://www.niacouncil.org/index.php?option=com_content&task=view&id=1116&Itemid=2

International speaker and author of United States of Arrogance Paul F Davis interviewed Dr. Trita Parsi at the National Iranian American Council headquarters in 2008 discussing for an-hour-and-a-half foreign policy in the Middle East and most importantly between the U.S. and Iran. That video can be obtained by writing RevivingNations@yahoo.com (or) gmail.com

http://www.PaulFDavis.com

Paul F. Davis is a world-changing leadership & diversity speaker who has touched over 50 countries & 6 continents building bridges cross-culturally and empowering people throughout the earth to live their dreams!

Paul is the author of 14 books. Paul has appeared on numerous internationally broadcast radio shows from Oprah & Friends to Fox News Radio to talk about conflict resolution, peacemaking, foreign policy, and diplomacy. Playboy Radio host Tiffany Granath calls Paul an “awesome” relational coach and recommends his books on love, dating, and sexuality.

Academically outstanding Davis was trained in transformative mediation & conflict resolution (Hofstra Law School); strategic negotiations (Harvard Business School & U. of Washington); advanced interrogation (Reid & Associates founders of the polygraph); and NLP & Life Coaching (NLP & Coaching Institute of California).

Paul humorously and elegantly transforms individuals and organizations.

Paul’s organization Dream-Maker Inc. builds dreams, transcends limitations, & reconciles nations.

Paul worked at Ground Zero in NYC during 9/11; helped rebuild a home at the tsunami epicenter; comforted victims of genocide in Rwanda; spoke to leaders in East Timor during the war; inspired students & monks in Myanmar; promoted peace & reconciliation in Pakistan; and has been so deep into the bush of rural Africa where villagers had never before seen a white man.

Paul empowers people to love passionately and live fearlessly.

http://www.PaulFDavis.com

RevivingNations@yahoo.com


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